Hey friend!

If you’ve been subscribed for a while, you might notice things look a little different in today’s email. Well, we’re switching things up with our newsletter. Here’s what you can expect moving forward: 

• A round-up of the latest news in SEO, content, and AI

• What that news means for you

• Plus, updates from daydream

We’re making this change to help founders and marketers like you keep up with the ever-changing landscape of SEO and online content.

If there’s anything else you might find helpful, let us know with a reply. I read every email :)

Cheers!

–Thenuka

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What’s new in content and SEO?

🔎 Google’s August 2024 core update has finished rolling out

After 19 days, the Google core update that launched in mid-August finally wrapped up last week. Aimed to address feedback from the September 2023 helpful content update, this latest update focused on promoting genuinely useful content rather than “content that feels like it was made just to perform well on Search.”

• What this means for you: Expect potential ranking fluctuations. In light of the recent update, Google has revisited its help page with some new guidance—worth checking out if your site has been affected.

👥 OpenAI hits 1 million paid users

In the wake of ChatGPT reaching 200 million weekly active users, OpenAI has now surpassed 1 million paid users across its ChatGPT Enterprise, Team, and Edu products. Also, Apple and Nvidia are in talks to join in on OpenAI’s next round of funding.

• What this means for you: As more businesses lean on tools like ChatGPT, the SEO landscape will naturally evolve—and may even shift more toward programmatic SEO. To stay ahead of the curve, learn more about industry leaders’ predictions.

🤖 57% of content online is AI-generated—and that’s leading to model collapse

“Model collapse” describes what happens when AI systems are trained primarily on AI-generated content: they degrade. In other words, AI-produced information becomes distorted from going through multiple iteration cycles. Given the rise of AI-generated content, this is raising concerns about misinformation and AI hallucinations in the long run.

• What this means for you: Using AI to generate content has its limitations, especially for traditional SEO. That said, you can still reliably turn to AI and automation for programmatic SEO.

Playbooks & Guides

🪙 Coinbase’s pSEO engine drives 72% of its organic traffic

From a $500 million valuation in 2015 to a staggering $65 billion in 2024, Coinbase is a prime example of rocketship growth. One key driver behind its success: programmatic SEO. In our latest playbook, we break down how Coinbase’s pSEO engine has fueled its growth.

>> Find out more

🤔 How to decide if you should invest in pSEO

Programmatic SEO promises scale and efficiency, but it’s not for everyone. Many startups have reservations about jumping into pSEO—and for good reason. However, after working with dozens of startups over the past year, we’ve identified five key factors that can predict your success with pSEO.

​>> Find out if pSEO is a good fit for you