🚀 daydream acquires Positional (YC S21)

We’re excited to announce that daydream has acquired Positional (YC S21), one of the best SEO SaaS products on the market. Positional has powered some of the fastest-growing companies like Ramp, ClickUp, GoodRx, and Stytch, helping them scale content channels and drive more organic traffic with cutting-edge SEO tools.

This acquisition, combined with our new partnership with Scrunch, marks the beginning of a new chapter for daydream. One focused on amplifying our capabilities and positioning ourselves as a complete growth engine handling every aspect of SEO, including programmatic, product-led, editorial, and large language model (LLM) optimization.

🛠️ The expanded daydream toolkit

Positional stands out for its thoughtfully designed features, which go beyond traditional keyword research and tracking. Their platform includes innovative solutions for internal linking, content optimization, content analytics, and buyer journey mapping, making it one of the most comprehensive SEO toolkits available today.

💪 daydream’s next era: a comprehensive growth engine

daydream started with a clear focus: to unlock scalable growth through programmatic SEO. We knew that AI’s impact on search would create massive opportunities in the long tail and that companies needed a way to capture that demand at scale.

Our early success proved this thesis right. By helping companies like OpenArt and Piktochart, expand their footprint with targeted programmatic content, we helped them attract hundreds of thousands of visitors in a matter of months. However, as we worked with these companies, one thing became clear: programmatic SEO alone isn’t enough.

That’s why we’re evolving, and why the acquisition of Positional is such an important milestone. With this acquisition, our partnership with Scrunch, and our latest in-house updates, daydream is now a fully integrated solution designed to help your team:

✅ Scale traffic quickly with precision-targeted programmatic SEO
✅ Establish market authority through strategic editorial content
✅ Stay visible in evolving search environments with cutting-edge LLM insights
✅ Ensure technical SEO excellence with powerful tools that strengthen your site's foundation

🔭 Looking ahead

As AI-driven search experiences evolve, success requires more than just new tactics — it demands a foundational toolset that empowers teams to adapt and make informed decisions, plus the expertise to turn those insights into impact. Positional’s toolset provides deep insights for a strong foundation, while daydream’s proprietary technology and strategic expertise unlock scalable growth.

This acquisition and our expanded service offerings are just the beginning. It represents our commitment to building more powerful, forward-thinking growth engines that drive real, measurable results. To accompany this milestone, we’ve also launched our newly redesigned website, showcasing the full breadth of our services and capabilities. If you're ready to build for the future of search, let’s talk. 

🚀 Whenever you’re ready, here are 3 ways we can help:

1. Book a Call to discuss how daydream can help you drive consistent organic growth — as we have with companies like Clay, Descript, and OpenArt.

2. Request a custom Answer Engine Optimization Audit to learn what AI queries your brand appears for, how you stack up vs. your competition, and how much AI traffic you get.

3. Download The Complete Guide to Programmatic SEO to learn about the frameworks and tactics used by the best experts in programmatic content.

Thanks for reading! Reply any time. 👋🏻

Until next time,
Thenuka