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How Investing.com scaled to 200+ million monthly organic visitors with programmatic SEO

Scaled across multiple languages, Investing.com's programmatic SEO strategy has resulted in massive organic reach and global visibility.

How Etsy, Poshmark, and other marketplaces drive organic growth with pSEO

From eBay to Amazon to Etsy, the rise of online marketplaces in the last few decades has reshaped the e-commerce landscape, with U.S. consumer spending expected to hit $468.33 billion in 2024. Given their convenience, it’s no wonder. But beyond giving users the ability to shop from anywhere and at any time, these platforms also dominate because of their strategic approach to programmatic SEO (pSEO). Thanks to pSEO, online marketplaces can generate hundreds of optimized category and subcategory pages from individual product listings. It’s a clever strategy that creates a seamless browsing experience for users while also boosting products’ search visibility. Below, we tackle the details behind how this strategy works and all the steps to executing it

pSEO handbook: how to leverage user-generated content to fuel your pSEO strategy

Programmatic SEO allows you to create thousands of highly targeted pages at scale, while user-generated content (UGC) brings real-world relevance and authenticity to your brand. By merging these strategies, you can create a self-sustaining ecosystem of valuable, search-optimized content that resonates with search engines and users.

How to replicate the “NxN” pSEO strategy used by Zapier, Wise, and others

One of the most prolific examples of programmatic SEO (pSEO) is Zapier’s case study. The company ingeniously generated thousands of unique pages from a single template, each highlighting a specific app-to-app integration possibility on their platform. This approach, which we call the "NxN" pSEO strategy, has been replicated by companies like Wise, G2, Make (formerly Integremat), and IFTTT (If This Then That). It’s particularly valuable for platforms offering multiple integration options or feature combinations. By leveraging this pSEO approach, you can create a vast network of interconnected, highly targeted landing pages to improve search engine visibility and enhance conversion rates.

How to replicate the “template” pSEO strategy used by Canva, PandaDoc, and others

Companies like Canva and PandaDoc have successfully implemented a powerful programmatic SEO (pSEO) strategy known as the "template" playbook. This strategy capitalizes on long-tail keywords related to specific user needs, offering customizable templates that can be personalized within the company's platform. If your platform offers customization for various use cases, there could be an opportunity to generate templates that enable your potential customers to discover (and start using) your product more quickly.

How Semrush leverages M&A as a strategic SEO play

⚡Key Takeaways Semrush is using M&A to expand its portfolio of websites and dominate search rankings for high-priority keywords. By leveraging multiple websites and funneling them toward one conversion point, Semrush has effectively expanded its marketing funnel through its acquisitions. Semrush maintains acquired websites as independent entities to preserve their authority and capitalize on conversion opportunities through brand trust. Semrush strategically promotes its platform within top-of-funnel thought leadership content and captures conversion opportunities through bottom-of-funnel content (free tools) on its acquired websites.

How Zillow brings in 33 million visits per month with programmatic SEO

No matter the fluctuations of the real estate market, Zillow’s SEO dominance holds steady. Founded by the same creators behind Expedia, the real estate marketplace launched in 2006 as a way to make home prices and values accessible to both buyers and sellers—not just real estate agents. To that end, the platform provides comprehensive information and services related to selling, buying, renting, and financing homes in the U.S., as well as some Canadian cities. Since its arrival, Zillow has upended the real estate industry. Interestingly, its competitor Realtor.com began more than a decade earlier and offers similar information, yet pales in comparison in terms of search traffic. In fact, according to Ahrefs, Zillow far and away dominates organic traffic in the real estate space with more than 33 million visits per month.

Coinbase’s pSEO engine drives three-quarters of its organic visits

Coinbase, the U.S.’s largest and the world’s second-largest crypto exchange, epitomizes rocketship growth. After its Series C funding in 2015, the company was valued at $500 million. As of July 2024, it’s valued at roughly $65 billion—a more than 12,000% increase.

Canva’s acquisition of Pexels and Pixabay: a masterful SEO play

In May 2019, Canva made a strategic move that, on the surface, appeared to be about expanding its image library. However, a closer look reveals a brilliantly crafted SEO strategy. By purchasing Pexels and Pixabay, two of the largest free stock content platforms, Canva ingeniously tapped into a goldmine of organic traffic and high-quality backlinks.

Airtable drives 13,000 organic monthly visits with pSEO: why this is just the tip of the iceberg

By focusing on user needs, Airtable initiated an effective product-led content strategy that not only meets user demands throughout the customer lifecycle but also generates close to 13,000 organic visits per month. Let’s explore how Airtable’s multi-pronged content strategy works.

Payscale uses pSEO to bring in more than 530,000 organic visits per month

Payscale, a platform offering compensation tools for businesses and salary intel for job seekers, receives more than 750,000 organic visits to its website each month. The most impressive aspect of Payscale’s organic success? Nearly 70% of these visits are from pages that are created nearly automatically using programmatic SEO.

How Wise uses pSEO to bring in 49M monthly organic visits globally

Wise’s pSEO content is the foundation for its organic search strategy — accounting for about 90% of its 54.4 million monthly organic visits (per Ahrefs). Let’s take a closer look at how Wise uses pSEO tactics to boost organic growth.

G2 brings in 2.3 million organic visits per month with pSEO

If you’re wondering what an entire website built on programmatic SEO looks like… look no further than G2, one of the largest and most trusted B2B software review sites. The vast majority of G2’s website is built on pSEO pages which drive more than 2.3M organic visits every month.

How Monday.com brings in 14k visits per month with programmatic SEO

Using programmatic SEO (pSEO), Monday.com has created hundreds of product-led pages that show users how to solve their project management challenges with the Monday.com platform.

How Canva’s international programmatic SEO strategy drives 38M+ visits to Canva every month

By creating over 24,000 templated pages in English and translating them into dozens of languages, Canva scaled its search-optimized content to reach a global audience.

Zapier attracts more than 280,000 visits each month with zero paid advertising

For Zapier, a workflow automation software that facilitates application integrations, capturing more than 280,000 visits from high-intent searchers every month (per Ahrefs) is a systematized process that’s practically on autopilot.

Apollo’s programmatic SEO strategy drives 430k visits per month

Apollo's rocketship growth is in-part attributed to its SEO strategy, which leverages programmatic SEO (pSEO) to build and scale thousands of templated pages that draw in more than 430,000 organic visits to the Apollo domain each month.