🎁 LLM Optimization for all daydream clients
Helping brands track, refine, and win in emerging AI search experiences
⛔ 3 SEO mistakes SaaS founders make (and how to avoid them)
Lessons from our work with early-stage startups
The best programmatic SEO courses to level up your SEO knowledge
daydream identifies search patterns, creates content at scale, and automatically improves that content.
🏆 Zapier vs Wise: Who wins AI SEO?
A rubric to score and strengthen your SEO defensibility
⌛ Make One Day Feel Like Two (without working more)
A founder's guide to stretching time through deep focus
🐋 DeepSeek and the Future of SEO
New SEO trends emerging from cheaper AI
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15 programmatic SEO examples & case studies to inspire your own strategy
Programmatic SEO is a proven methodology for scaling organic traffic and boosting brand visibility. From SaaS to finance to design, check out these 15 case studies about how various companies have harnessed pSEO to dominate search rankings and grow their organic traffic.
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How to implement programmatic SEO using WordPress
Whether it's WordPress, Webflow, or another platform, programmatic SEO (pSEO) follows the same fundamental principles regardless of your chosen content management system (CMS). However, each CMS has unique nuances that can affect execution. WordPress is the most dominant CMS globally, used by millions to build and manage websites and blogs—including ones that execute pSEO. Our guide walks you through how to implement programmatic SEO on a WordPress website.
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The top 16 programmatic SEO tools worth using to jumpstart your site’s traffic
Programmatic SEO (pSEO) has gained traction in recent years as a scalable and cost-effective approach to content creation. However, its reputation as a highly technical strategy requiring specialized implementation can deter marketers. Fortunately, the rise of low- and no-code tools makes pSEO more accessible than ever. In this guide, we cover the most important tools you need to build out your tech stack.
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What does Shop with Perplexity mean for eCommerce SEO?
Last month, Perplexity announced Shop with Perplexity, a new feature that allows users to purchase items directly through the platform. This is enabled by Perplexity’s integrations with various merchants, including Shopify, which allows users to directly purchase any item listed on a store with Shop Pay enabled. This could potentially signal a huge disruption for eCommerce SEO, which relies on readers visiting their website directly to purchase a product.
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How Investing.com scaled to 200+ million monthly organic visitors with programmatic SEO
Scaled across multiple languages, Investing.com's programmatic SEO strategy has resulted in massive organic reach and global visibility.
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The Complete Guide to E-E-A-T
If you’re creating content with the goal of ranking well in search results, you’re probably no stranger to the concept of E-E-A-T. The acronym, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a critical framework Google uses to assess the quality and credibility of content on the web. In this guide, we explain the role of E-E-A-T in SEO, how the criteria has evolved over the years, and how you can better optimize your content for these principles.
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Google does not penalize AI content—it’s a myth!
Thanks to advancements in natural language processing and machine learning, AI-generated content has quickly become a mainstay of the online world. For businesses and creators, the advantages are obvious—namely, faster content production and scale. But in spite of its benefits, many marketers remain hesitant to test the waters because of the belief that Google penalizes AI-generated content. The reality, though? Google doesn’t penalize websites for publishing AI-generated content. Below, we explain what Google’s algorithms actually consider for search rankings and how you can leverage AI to achieve meaningful SEO results.
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How Etsy, Poshmark, and other marketplaces drive organic growth with pSEO
From eBay to Amazon to Etsy, the rise of online marketplaces in the last few decades has reshaped the e-commerce landscape, with U.S. consumer spending expected to hit $468.33 billion in 2024. Given their convenience, it’s no wonder. But beyond giving users the ability to shop from anywhere and at any time, these platforms also dominate because of their strategic approach to programmatic SEO (pSEO). Thanks to pSEO, online marketplaces can generate hundreds of optimized category and subcategory pages from individual product listings. It’s a clever strategy that creates a seamless browsing experience for users while also boosting products’ search visibility. Below, we tackle the details behind how this strategy works and all the steps to executing it
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pSEO handbook: how to leverage user-generated content to fuel your pSEO strategy
Programmatic SEO allows you to create thousands of highly targeted pages at scale, while user-generated content (UGC) brings real-world relevance and authenticity to your brand. By merging these strategies, you can create a self-sustaining ecosystem of valuable, search-optimized content that resonates with search engines and users.
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How to replicate the “NxN” pSEO strategy used by Zapier, Wise, and others
One of the most prolific examples of programmatic SEO (pSEO) is Zapier’s case study. The company ingeniously generated thousands of unique pages from a single template, each highlighting a specific app-to-app integration possibility on their platform. This approach, which we call the "NxN" pSEO strategy, has been replicated by companies like Wise, G2, Make (formerly Integremat), and IFTTT (If This Then That). It’s particularly valuable for platforms offering multiple integration options or feature combinations. By leveraging this pSEO approach, you can create a vast network of interconnected, highly targeted landing pages to improve search engine visibility and enhance conversion rates.
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How to replicate the “template” pSEO strategy used by Canva, PandaDoc, and others
Companies like Canva and PandaDoc have successfully implemented a powerful programmatic SEO (pSEO) strategy known as the "template" playbook. This strategy capitalizes on long-tail keywords related to specific user needs, offering customizable templates that can be personalized within the company's platform. If your platform offers customization for various use cases, there could be an opportunity to generate templates that enable your potential customers to discover (and start using) your product more quickly.
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How Semrush leverages M&A as a strategic SEO play
⚡Key Takeaways Semrush is using M&A to expand its portfolio of websites and dominate search rankings for high-priority keywords. By leveraging multiple websites and funneling them toward one conversion point, Semrush has effectively expanded its marketing funnel through its acquisitions. Semrush maintains acquired websites as independent entities to preserve their authority and capitalize on conversion opportunities through brand trust. Semrush strategically promotes its platform within top-of-funnel thought leadership content and captures conversion opportunities through bottom-of-funnel content (free tools) on its acquired websites.
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How Zillow brings in 33 million visits per month with programmatic SEO
No matter the fluctuations of the real estate market, Zillow’s SEO dominance holds steady. Founded by the same creators behind Expedia, the real estate marketplace launched in 2006 as a way to make home prices and values accessible to both buyers and sellers—not just real estate agents. To that end, the platform provides comprehensive information and services related to selling, buying, renting, and financing homes in the U.S., as well as some Canadian cities. Since its arrival, Zillow has upended the real estate industry. Interestingly, its competitor Realtor.com began more than a decade earlier and offers similar information, yet pales in comparison in terms of search traffic. In fact, according to Ahrefs, Zillow far and away dominates organic traffic in the real estate space with more than 33 million visits per month.
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Coinbase’s pSEO engine drives three-quarters of its organic visits
Coinbase, the U.S.’s largest and the world’s second-largest crypto exchange, epitomizes rocketship growth. After its Series C funding in 2015, the company was valued at $500 million. As of July 2024, it’s valued at roughly $65 billion—a more than 12,000% increase.
How to decide if you should invest in pSEO
Programmatic SEO (pSEO) promises massive scale and efficiency, yet many startups we’ve spoken with are still apprehensive about diving into pSEO — and for good reason. The sheer volume of content required, the technical complexities, and the uncertainties surrounding ROI cause many startups to hesitate at the starting line.
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Canva’s acquisition of Pexels and Pixabay: a masterful SEO play
In May 2019, Canva made a strategic move that, on the surface, appeared to be about expanding its image library. However, a closer look reveals a brilliantly crafted SEO strategy. By purchasing Pexels and Pixabay, two of the largest free stock content platforms, Canva ingeniously tapped into a goldmine of organic traffic and high-quality backlinks.
AI search could benefit publishers more than it harms them
In the previous era of search, Google was successful in building a system of incentives to create mutually beneficial relationships between users, Google, and publishers. Today, that balance is being disrupted as new search interfaces like SearchGPT and Perplexity surface answers to questions without ten blue links.
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How AI will impact SEO, according to industry leaders
We recently sat down with top SEO leaders to understand how they think AI will shape the trajectory of the industry. Here are their key insights.
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LinkedIn vs. SEO — a playbook for content distribution
daydream, as an SEO company, spends nearly all of its marketing budget on content that is not optimized for SEO. Instead, most of our viewership comes through alternative distribution channels — particularly LinkedIn. This bet has now paid off to the tune of hundreds of high-quality, inbound leads. This strategy isn’t daydream-specific—for many startups, content marketing is a better strategy for near-term results than SEO. The difference is that while all SEO content is content marketing, not all content marketing is SEO content (i.e primarily relies on Google for traffic).
The starter guide to building a programmatic SEO engine
Programmatic SEO is often touted as a silver bullet for scaling content and dominating search results, but getting it right requires more than simple plug-and-play measures.
The evolution of programmatic SEO: from templates to AI-driven content
You may know pSEO as a growth marketing tactic used by companies like G2 and Zapier, which leveraged their vast proprietary data and structured content templates to generate thousands of pages targeting long-tail search queries. Now, recent advancements in AI are transforming pSEO from a niche tactic to a viable strategy for a broader spectrum of businesses.
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Airtable drives 13,000 organic monthly visits with pSEO: why this is just the tip of the iceberg
By focusing on user needs, Airtable initiated an effective product-led content strategy that not only meets user demands throughout the customer lifecycle but also generates close to 13,000 organic visits per month. Let’s explore how Airtable’s multi-pronged content strategy works.
When to outsource SEO vs. build in-house
Companies often come to a crossroads with SEO: Should they build an in-house team or partner with an experienced SEO agency? The right choice ultimately depends on your company's unique circumstances and resources.
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Programmatic SEO (pSEO) vs. traditional SEO
In SEO, two strategies have emerged to help businesses improve their online visibility and attract qualified traffic: programmatic SEO (pSEO) and traditional SEO.
The winners of SEO’s AI era will have access to unique data
The proliferation of AI-generated content means that undifferentiated Baseline SEO articles offer no unique value to platforms like Google, ChatGPT, or Perplexity, leaving them with no reason to prioritize such content in their results.
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Payscale uses pSEO to bring in more than 530,000 organic visits per month
Payscale, a platform offering compensation tools for businesses and salary intel for job seekers, receives more than 750,000 organic visits to its website each month. The most impressive aspect of Payscale’s organic success? Nearly 70% of these visits are from pages that are created nearly automatically using programmatic SEO.
How Wise uses pSEO to bring in 49M monthly organic visits globally
Wise’s pSEO content is the foundation for its organic search strategy — accounting for about 90% of its 54.4 million monthly organic visits (per Ahrefs). Let’s take a closer look at how Wise uses pSEO tactics to boost organic growth.
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Almost all SEO will become programmatic SEO
Having spoken to hundreds of companies over the past year about their SEO strategies, including customers like Notion, ProductHunt, Tome, and Clay, I’d estimate that 90% of companies investing in SEO are not investing in programmatic SEO.
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Inside Google’s SGE beta: a guide for SEO teams
SGE represents a quantum leap in Google’s search functionality, and while it’s unclear exactly when the beta experience will roll out, SEO teams are bracing for impact.
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G2 brings in 2.3 million organic visits per month with pSEO
If you’re wondering what an entire website built on programmatic SEO looks like… look no further than G2, one of the largest and most trusted B2B software review sites. The vast majority of G2’s website is built on pSEO pages which drive more than 2.3M organic visits every month.
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How Monday.com brings in 14k visits per month with programmatic SEO
Using programmatic SEO (pSEO), Monday.com has created hundreds of product-led pages that show users how to solve their project management challenges with the Monday.com platform.
Product Market Fit solves for building backlinks
When we speak to prospective customers at daydream, one question inevitably surfaces — “It’s great that you can help us do programmatic SEO, but what about building backlinks?” The short answer to this question is that I don’t believe it’s useful to treat building backlinks as a distinct practice, at least in the way it’s commonly discussed in SEO circles.
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How Canva’s international programmatic SEO strategy drives 38M+ visits to Canva every month
By creating over 24,000 templated pages in English and translating them into dozens of languages, Canva scaled its search-optimized content to reach a global audience.
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Zapier attracts more than 280,000 visits each month with zero paid advertising
For Zapier, a workflow automation software that facilitates application integrations, capturing more than 280,000 visits from high-intent searchers every month (per Ahrefs) is a systematized process that’s practically on autopilot.
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Apollo’s programmatic SEO strategy drives 430k visits per month
Apollo's rocketship growth is in-part attributed to its SEO strategy, which leverages programmatic SEO (pSEO) to build and scale thousands of templated pages that draw in more than 430,000 organic visits to the Apollo domain each month.
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Build an organic growth engine that drives results
Build an organic growth engine that drives results