1M monthly visits in 8 months

What you’ll learn

• How to leverage pSEO to meet your growth objectives
• Strategies for creating high-quality pSEO content 
  • Why a data-driven, iterative approach is crucial for pSEO success
  • Why combining AI-generated content with human expertise yields the best results
• The value of partnering with experts like daydream to accelerate the implementation and optimization of pSEO strategies

❗The challenge: OpenArt’s traditional SEO approach had plateaued 

The AI image generation market is experiencing rocketship growth fueled by rapid technological advancements and an increasing demand for creative content across industries. As of August 2023, over 15.5 billion AI-generated images exist, with 34 million new creations added daily. 

In this rapidly evolving space, OpenArt, an innovative AI-powered art platform, needed an organic content strategy that would enable it to act quickly and capture the attention of a growing set of potential users. The challenge? Despite OpenArt’s robust investment in SEO, their organic traffic had reached a plateau.

💡The hypothesis: pSEO as a strategy to accelerate organic traffic

OpenArt’s founder, Coco Mao, hypothesized that programmatic SEO (pSEO) could be the key to unlocking visibility and breaking OpenArt’s organic traffic plateau. By identifying a large set of long-tail queries relevant to their platform, they could harness automation to create content at scale and capture high-intent searchers looking for AI image-generation tools. 

“We were fascinated by the idea of programmatic SEO to break our [organic traffic] plateau; however, we didn’t have the internal resources to explore this approach,” Coco said. After connecting with our team at daydream to investigate the pSEO opportunity, her initial skepticism transformed into full commitment. "The data-driven nature of daydream's approach was the key factor that convinced me," she said.

⚡The solution: partner with daydream to build high-performing content at scale

OpenArt tapped daydream in March 2024 to provide the tactical tooling to get a pSEO engine off the ground. In addition to supplying the technical platform for OpenArt’s pSEO program, daydream provided strategy and AI prompting expertise to test and scale a winning pSEO strategy.

1. Identify a winning pSEO strategy

OpenArt wanted to create meaningful product-related content that could be scaled to reach high-intent searchers. Our strategy team identified several topics with longtail variations that people were searching for online. These topics were all relevant to OpenArt’s product offering and ideal customer profile.

We then chose one stand-out pSEO strategy with high potential search volume and scalability. This strategy, “AI [Topic] Generator” matched search intent among artists looking for tailored AI image creation for specific themes, for example:

• AI 3D cartoon generator
• AI anime character generator
• AI alien creature generator
• And so on

1. Define the framework for the pSEO pages

To create a content framework for the “AI [Theme] Generator” pages (example), daydream worked with Coco to define the sections of the page. This ensured that the content would be genuinely helpful for the reader, stand out from the competition, and encourage users to try out the product.  

Below is a high-level outline with explanations for different content choices:

H1: “AI [Theme] Generator”

• Goal: immediately meet search intent for AI image generation style/theme. 

Buttons: 4 different buttons showcasing different examples of the theme with CTAs to “Customize” that lead to the OpenArt user dashboard

• Goal: convert searchers into users by encouraging them to get started with their desired theme right away.

H2: AI [Theme] Generator Examples

• Goal: showcase the variety of artistic styles available through OpenArt’s platform. One of OpenArt’s differentiators  is its variety of tools and models catering to different artistic levels and preferences. 

H2: Why use a [theme] generator? 

• Goal: highlight OpenArt’s value proposition (one-of-a-kind images, single-click image creation, community of AI art enthusiasts). 

H2s: How to use this AI [theme] generator, How to write a good [theme] AI prompt, Generate prompts for [theme] art

• Goal: educate users to enhance capabilities in AI-driven art creation. One of OpenArt’s differentiators is an emphasis on user education to enhance capabilities in AI-driven art creation.

1. Create a dataset and script to coincide with the content framework

Next, we broke down the data we needed for each section of the page and produced scripts to fill the pages with AI-generated content and OpenArt-created images related to the topics.

Instead of populating the pages with generic AI-generated content, daydream’s platform enables OpenArt to enhance AI content generation by:

1. Easily importing data from the public web and internal data sets (e.g. OpenArt’s image library) to create comprehensive datasets that feed our large language model (LLM) with information to generate differentiated content. For example, we imported OpenArt’s library of AI-created action figures to populate the H2 “AI Action Figure Generator Examples” (see image below).
2. Combining our LLM with OpenArt’s internal knowledge bases to create on-brand and up-to-date content 

In addition to augmenting AI tools with robust datasets, our prompt engineers collaborated with OpenArt’s content team to craft detailed,  brand-specific scripts that would guide the AI in generating content aligned with OpenArt’s established brand voice and content quality standards.

1. Scale content production 

Since launching pSEO content creation in April 2024 (one month after our partnership began), we’ve created more than 600 “AI [theme] Generator” pages, which all live on OpenArt’s theme library here.

Our approach isn’t just about “flipping on” the switch to generate content; we meet with OpenArt’s team regularly to report on traffic, conversion, and impression data and adjust strategies based on key performance indicators. “I work with a lot of different vendors, and what I appreciate most about daydream is that the level of execution is on par with what was promised,” Coco noted. 

1. Continually build new strategies

Coco admits that while she initially viewed pSEO as a short-term tactic to boost organic traffic, she now views it as a long-term strategy. “There are always new [pSEO] strategies to experiment with,” she said. “[For that reason], I believe pSEO is a long-term strategy every business should invest in.” 

📈 The impact: exponential growth in just 8 months 

Within the first 8 months of partnering, daydream created more than 600 pSEO pages for OpenArt, generating ~1M monthly visits and counting with a 6X bottom-line ROI.

If you’re interested in building a high-performing growth channel with the support of automation, let’s chat! 

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